Each year in Austin, Texas, the SXSW Music Festival brings artists, fans and music professionals together with film and tech industry creatives for a unique celebration, discussion and exploration of music -- discovering new talent, making personal and business connections and enjoying a week of great live performances. This year's festival will take place March 16-22, 2020.
Not limited by genre or regional focus, everyone from fans and fellow musicians to industry professionals and creatives from every field can enjoy a variety of musical styles at SXSW. New, developing, and established Showcasing Artists from 60+ countries are represented each year amongst the 2,000 official performers looking to enhance their careers by reaching new audiences. Explore further at https://www.sxsw.com/festivals/music/
Purchase a Platinum or Music Badge for primary access to all Music Festival showcases, parties, conference programming, mentor sessions, and more. Register today to save on the walk-up rate and access downtown hotel rooms at the lowest rates.
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SXSW 2020 Showcasing Artist Applications are now closed. Check out the first wave of announced artists!
The SXSW Music Festival is held in conjunction with the SXSW Conference. Hear mind-expanding presentations from music industry leaders and network with a community of innovators. Learn more at
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